Judgment_paragraph 99 · Hecht Pharma GmbH v European Union Intellectual Property Office (T-346/21)

99With regard to the category of goods under trade mark law, the visual appearance of the goods in question, for example through the packaging or labelling, is indeed important. This is because appearance is crucial in determining the category of goods in which consumers classify the product (Opinion of Advocate General Kokott in Pandalis v EUIPO, C‑194/17 P, EU:C:2018:725, paragraph 33).