81Thirdly, as regards the purpose of Directive 2005/29, its objective is to ensure a high level of consumer protection and, to that end, to ensure that unfair practices are effectively combated in the interests of consumers (see, to that effect, judgment of 16 April 2015, UPC Magyarország, C‑388/13, EU:C:2015:225, paragraphs 32 and 51).
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