32In this regard, it should be noted that, first, the Unfair Commercial Practices Directive seeks to ensure a high level of consumer protection by carrying out a complete harmonisation of the rules relating to unfair business-to-consumer commercial practices (see, inter alia, judgments in Mediaprint Zeitungs- und Zeitschriftenverlag, C‑540/08, EU:C:2010:660, paragraph 27; Citroën Belux, C‑265/12, EU:C:2013:498, paragraph 20; CHS Tour Services, C‑435/11, EU:C:2013:574, paragraph 47; and Zentrale zur Bekämpfung unlauteren Wettbewerbs, C‑59/12, EU:C:2013:634, paragraph 34).
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