38Article 15(1) of that regulation contains an exception to that rule in that it provides that the trade mark proprietor’s rights are exhausted where goods bearing that mark have been put on the market in the EEA by the proprietor itself or with its consent (see, by analogy, judgment of 14 July 2011, Viking Gas, C‑46/10, EU:C:2011:485, paragraph 26 and the case-law cited).
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