26In particular, Article 5 of the directive confers on the trade mark proprietor exclusive rights which entitle him to prevent any third party, inter alia, from offering goods bearing the mark, putting them on the market or stocking them for these purposes. Article 7(1) of the directive contains an exception to that rule, in that it provides that the trade mark proprietor’s rights are exhausted where the goods have been put on the market in the European Economic Area (EEA) by the proprietor himself or with his consent (see, inter alia, Case C-324/08 Makro Zelfbedieningsgroothandel and Others [2009] ECR I-10019, paragraph 20 and the case-law cited).
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