37It should be recalled that the purpose of the first sentence of Paragraph 7(1) of the HWG, which underlies the prohibition of the advertising campaign at issue in the main proceedings, is to regulate the offer of monetary advantages or other promotional gifts with monetary value in the field of the sale of medicinal products. It follows that such a provision of national law must be regarded as ‘governing selling arrangements’ within the meaning of the case-law of the Court.
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