31In the present case, the HWG does not concern the practising of the profession of pharmacist or the provision of mail order services as such, but covers a certain form of advertising campaign for medicinal products offered for sale. Furthermore, in circumstances such as those in the main proceedings, the dissemination of advertisements concerning the mail order supply of medicinal products, while not intended to promote particular medicinal products, constitutes a secondary factor in relation to the promotion of the sale of those medicinal products, which is the ultimate objective of the advertising campaign.
Source: EUR-Lex, © European Union, 1998-2026. Reuse authorised under Decision 2011/833/EU.