21The question referred concerns the prohibition of a prize competition which is intended to encourage customers to buy, from a particular pharmacy, not a particular medicinal product but any medicinal product which has been prescribed to them by their doctor. In other words, as the Professional Association of Pharmacists of the North Rhine region stated in its written observations, an advertising campaign such as that carried out in the present case by DocMorris is not intended to influence the customer’s choice of a given medicinal product, but the choice of the pharmacy from which that customer purchases that medicinal product, a choice which takes place following that of the medicinal product. It is therefore an advertisement not for a specific medicinal product but for the entire range of medicinal products subject to a medical prescription offered for sale by the pharmacy in question.
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