73As the Advocate General observed in point 57 of his Opinion, performance of the contract in question does not retroactively alter the fact that the consumer was in that weak position at the time when it was concluded. In those circumstances, limiting the protection which Directive 93/13 confers on the consumer solely to the duration of the performance of the contract in question, in the sense that the performance of that contract in its entirety precludes any possibility for the consumer to rely on that protection, is not compatible with the system of protection established by that directive. Such a limitation would be particularly unacceptable, as the Polish Government maintains, in the context of contracts which, like a contract of sale, are performed immediately after or at the time of their conclusion, since it does not allow consumers a reasonable period to challenge any unfair terms contained in such contracts.
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