67In view of that fact and of the weak position of the consumer, it must be held that a limitation period of three years which starts to run from the date of full performance of the contract is not capable of affording the consumer effective protection, since that period is likely to have expired even before the consumer has been able to become aware of the unfair nature of a term contained in that contract. Such a period therefore makes it excessively difficult to exercise the rights of that consumer conferred by Directive 93/13.
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