32In that regard, the Court has repeatedly noted that, in order to ensure the protection of the rights conferred by the trade mark, it is essential that the proprietor of the trade mark registered in one or several Member States can control the first placing of goods bearing that mark on the market in the EEA (judgments of 15 October 2009, Makro Zelfbedieningsgroothandel and Others, C‑324/08, EU:C:2009:633, paragraph 32; of 12 July 2011, L’Oréal and Others, C‑324/09, EU:C:2011:474, paragraph 60, and of 16 July 2015, TOP Logistics and Others, C‑379/14, EU:C:2015:497, paragraph 31). It also follows from the Court’s case-law that that right of the proprietor applies to every individual type of that product (see, to that effect, the judgments of 1 July 1999, Sebago and Maison Dubois, C‑173/98, EU:C:1999:347, paragraphs 19 and 20, and of 3 June 2010, Coty Prestige Lancaster Group, C‑127/09, EU:C:2010:313, paragraph 31).
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