Judgment_paragraph 19 · Sebago Inc. and Ancienne Maison Dubois & Fils SA v G-B Unic SA (C-173/98)

19The text of Article 7(1) of the Directive does not give a direct answer to that question. Nevertheless, the rights conferred by the trade mark are exhausted only in respect of the individual items of the product which have been put on the market with the proprietor's consent in the territory there defined. The proprietor may continue to prohibit the use of the mark in pursuance of the right conferred on him by the Directive in regard to individual items of that product which have been put on the market in that territory without his consent.

Sebago Inc. and Ancienne Maison Dubois & Fils SA v G-B Unic SA (C-173/98)

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