45That prohibition applies not only to national measures but also to measures adopted by the institutions of the European Union (see, inter alia, judgments of 29 February 1984, Rewe-Zentrale, 37/83, EU:C:1984:89, paragraph 18; of 14 December 2004, Swedish Match, C‑210/03, EU:C:2004:802, paragraph 59; and of 12 July 2005, Alliance for Natural Health and Others, C‑154/04 and C‑155/04, EU:C:2005:449, paragraph 47).
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