Judgment_paragraph 62 · BSH Bosch und Siemens Hausgeräte GmbH v European Union Intellectual Property Office (C-43/15 P)

62Furthermore, although it is true that the more distinctive the earlier mark the greater the likelihood of confusion will be, such a likelihood of confusion cannot, however, be precluded where the distinctive character of the earlier mark is weak (see, in particular, order of 19 November 2015, Fetim v OHIM, C‑190/15 P, not published, EU:C:2015:778, paragraph 40 and the case-law cited).