Judgment_paragraph 37 · Scotch Whisky Association and Others v The Lord Advocate and The Advocate General for Scotland (C-333/14)

37Further, it must be borne in mind that a restrictive measure can be considered to be an appropriate means of securing the achievement of the objective pursued only if it genuinely reflects a concern to secure the attainment of that objective in a consistent and systematic manner (see, to that effect, judgment in Kakavetsos-Fragkopoulos, C‑161/09, EU:C:2011:110, paragraph 42, and, by analogy, judgment in Berlington Hungary and Others, C‑98/14, EU:C:2015:386, paragraph 64).