35Thus, the sole criterion referred to in that provision is that the trader’s practice must be directly connected with the promotion, sale or supply of a product or service to consumers (see, inter alia, judgments in Plus Warenhandelsgesellschaft, C‑304/08, EU:C:2010:12, paragraph 39, and in CHS Tour Services, C‑435/11, EU:C:2013:574, paragraph 27).
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