29First, Directive 85/577 notes, in the fourth recital in the preamble, in particular, that ‘the consumer is often unable to compare the quality and price of the offer with other offers’ and, in the fifth recital, that ‘the consumer should be given a right of cancellation … in order to enable him to assess the obligations arising under the contract’. Secondly, as insurance contracts are legally complex financial products, capable of differing considerably depending on the insurer offering those products and of involving significant and potentially very long-term financial commitments, the policy-holder is at a disadvantage vis-à-vis the insurer, a situation which is similar to that of a consumer concluding a contract away from business premises.
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