32Indeed, as the Court has held, advertising of medicinal products is liable to harm public health, the safeguarding of which is the essential aim of Directive 2001/83 (see Case C-421/07 Damgaard [2009] ECR I-2629, paragraph 22, and Case C-62/09 Association of the British Pharmaceutical Industry [2010] ECR I-3603, paragraph 34).
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