fruit juicemeans— (a) the food consisting of fermentable but unfermented juicewhich— (a) is obtained from fruit by mechanical processes and has thecharacteristic colour, aroma and flavour of juice of the fruit fromwhich it is obtained, or (ii) is obtained from concentrated fruit juice by the addition of waterand has the organoleptic and analytical characteristics of fruit juiceobtained from fruit of the same kind by mechanical processes, or (iii) is obtained from fruit other than apricots, citrus fruits, grapes,peaches, pears or pineapples by diffusion processes and is intended tobe used in the preparation of concentrated fruit juice;
ultimate consumerhas the meaning assigned to it by the Food Labelling Regulations 1984;”