Commission Delegated Regulation (EU) 2025/70

Contents

THE EUROPEAN COMMISSION,Having regard to the Treaty on the Functioning of the European Union,Having regard to Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014 on information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries and repealing Council Regulation (EC) No 3/2008^note, and in particular Article 7(2), Article 13(1), second subparagraph, and Article 15(8) thereof,Whereas:

(1)Based on the experience gained during the implementation of the information provision and promotion programmes concerning agricultural products, it has become evident that the agri-food sector bodies entrusted, by the Member State concerned, with a clearly defined public service mission to provide information on, and to promote, agricultural products, are considered representative of the sectors concerned by the programme. Therefore, Article 1(1), point (d), of Commission Delegated Regulation (EU) 2015/1829^note, which requires agri-food sector bodies to demonstrate representativeness of the sectors with other means than entrustment of a clearly defined public service mission to provide information on, and to promote, agricultural product, as it is required by Article 7(1), point (d), of Regulation (EU) No 1144/2014, is no longer necessary.

(2)The conditions under which proposing organisations may submit a proposal for an information and promotion programme concerning agricultural products should encourage wide access by proposing organisations. Those conditions should also ensure that proposing organisations do not receive support for more than two information and promotion programmes on the same product or scheme, carried out on the territory of the same target country, or part thereof, either consecutively or in parallel. To this end, the rule prohibiting an organisation from receiving support for the same information and promotion programme carried out in the same geographical market for more than two consecutive occasions contained in Article 1(4) of Delegated Regulation (EU) 2015/1829, should be amended.

(3)Based on the experience gained during the implementation of the information provision and promotion programmes concerning agricultural products, the conditions to prevent conflicts of interests should be strengthened. Therefore, proposing organisations should be required to ensure, during the preparation of the proposal submitted for evaluation pursuant to Article 11 and Article 17 of Regulation (EU) No 1144/2014, as well as during the implementation of a programme, the absence of any conflict of interests.

(4)In addition, with a view to reinforcing the prevention of conflicts of interests, the conditions governing competitive procedures for the selection of implementing bodies should require proposing organisations to inform Member States about measures taken to further strengthen the impartial and objective selection of bodies responsible for implementing simple programmes.

(5)According to Article 4 of Delegated Regulation (EU) 2015/1829, the grants are to take the form of reimbursement of eligible costs actually incurred by the proposing organisation. In order to bring about simplification and decrease the administrative burden in the financial management of the programmes, an alternative method for calculation of eligible costs based on the amounts established by way of lump sums should be introduced in that Article.

(6)Delegated Regulation (EU) 2015/1829 should be amended accordingly,

HAS ADOPTED THIS REGULATION: