- ad-delivery techniques
means optimisation techniques that are used to increase the circulation, reach or visibility of a political advertisement on the basis of the automated processing of personal data and that can serve to deliver the political advertisement to a specific person or group of persons only;
- controller
means a ‘controller’ as defined in Article 4, point 7, of Regulation (EU) 2016/679 or, where applicable, as defined in Article 3, point 8, of Regulation (EU) 2018/1725.
- political actor
means any of the following:
- political advertisement
means an instance of political advertising published, delivered or disseminated by any means;
- political advertising
means the preparation, placement, promotion, publication, delivery or dissemination, by any means, of a message, normally provided for remuneration or through in-house activities or as part of a political advertising campaign:
- political advertising campaign
means the preparation, placement, promotion, publication, delivery or dissemination of a series of linked political advertisements in the course of a contract for political advertising on the basis of common preparation, sponsorship or funding;
- political advertising publisher
means a provider of political advertising service that publishes, delivers or disseminates political advertising through any medium;
- political advertising service
means a service consisting of political advertising with the exception of an online ‘intermediary service’, as defined in Article 3, point (g), of Regulation (EU) 2022/2065, that is provided without consideration, for the preparation, placement, promotion, publication, delivery or dissemination for the specific message;
- provider of political advertising services
means a natural or legal person engaging in the provision of political advertising services, with the exception of purely ancillary services;
- service
means any self-employed economic activity, normally provided for remuneration, as referred to in Article 57 TFEU;
- sponsor
means the natural or legal person at whose request or on whose behalf a political advertisement is prepared, placed, promoted, published, delivered or disseminated;
- targeting techniques
means techniques that are used to address a political advertisement only to a specific person or group of persons, or to exclude them, on the basis of the processing of personal data;
- very large online platform
means an online platform designated as a very large online platform pursuant to Article 33(4) of Regulation (EU) 2022/2065;
- very large online search engine
means an online search engine designated as a very large online search engine pursuant to Article 33(4) of Regulation (EU) 2022/2065;