(49)‘Halloumi’ was registered as a trade mark in 2000 with the OHIM in respect of the cheese made in Cyprus pursuant to the relevant Cyprus standard adopted in 1985, thus in accordance with the ‘Χαλλούμι’ (Halloumi)/‘Hellim’ specification. A single opposition to such registration was lodged before the OHIM, yet subsequently withdrawn. Therefore, the Cypriot identity of such cheese was not challenged at that time. The General Court has also considered, notably in joined Cases T-292/14 and T-293/14note, that ‘HALLOUMI’ and ‘ΧΑΛΛΟΥMI’ refer to a speciality cheese from Cyprus. In Case T-535/10note, the General Court held that the Greek term ‘Halloumi’ is to be translated in the Turkish language as ‘Hellim’, thus both referring to the same special Cypriot cheese. In respect of other trade marks registered in the Union, should they conflict with the ‘Χαλλούμι’ (Halloumi)/‘Hellim’ designation, the provisions of Article 14 of Regulation (EU) No 1151/2012 would apply. By contrast, no elements have been adduced by the opponents that would lead to the non-protection of ‘Χαλλούμι’ (Halloumi)/‘Hellim’ due to the reputation or renown of a prior registered trade mark.
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