Contents
1.For each objective chosen from among those laid down in Article 57, the Member States referred to in Article 88(1) shall choose in their CAP Strategic Plans one or more of the following types of intervention:
(a)restructuring and conversion of vineyards, which is a process consisting of one or more of the following:
(i)varietal conversions, also by means of grafting-on, including for improving quality or environmental sustainability, for reasons of adaptation to climate change, increasing the climate resilience of vines, or for the enhancement of genetic diversity;
(ii)relocation of vineyards;
(iii)replanting of vineyards where that is necessary following mandatory grubbing up for health or phytosanitary reasons on the instruction of the Member State competent authority;
(iv)improvements to vineyard management techniques, in particular the introduction of advanced systems of sustainable production including the reduction of the use of pesticides, but excluding the normal renewal of vineyards consisting of replanting with the same grape variety according to the same system of vine cultivation when vines have to come to the end of their natural life;
(b)investments in tangible assets and intangible assets in winegrowing farming systems, excluding operations relevant to the type of intervention provided for in point (a), in processing facilities and winery infrastructure, as well as in marketing structures and tools, including marketing through wine tourism;
(c)green harvesting, which means the total destruction or removal of grape bunches while still in their immature stage, thereby reducing the yield of the relevant area to zero, and excluding non-harvesting comprising of leaving commercial grapes on the plants at the end of the normal production cycle;
(d)harvest insurance against income losses resulting from adverse climatic events assimilated to natural disasters, adverse climatic events, damages caused by animals, plant diseases or pest infestations;
(e)tangible and intangible investments in innovation consisting of development of innovative products, including products from, and by-products of, wine making, innovative processes and technologies for the production of wine products and the digitalisation of those processes and technologies, as well as other investments adding value at any stage of the supply chain, including for knowledge exchange and contribution to adaptation to the climate change;
(f)advisory services, in particular concerning the conditions of employment, employer obligations and occupational health and safety, direct sales, environmental sustainability and diversification from wine production;
(g)distillation of by-products of wine making carried out in accordance with the restrictions laid down in Part II, Section D, of Annex VIII to Regulation (EU) No 1308/2013;
(h)information actions concerning Union wines carried out in Member States encouraging responsible consumption of wine or promoting Union quality schemes covering designations of origin and geographical indications;
(i)actions aimed at enhancing the reputation of Union vineyards by promoting wine tourism in production regions undertaken by organisations operating in the wine sector referred to in Articles 152, 156 and 157 of Regulation (EU) No 1308/2013, by producer groups managing protected designations of origin and protected geographical indications in accordance with Articles 32 and 33 of Regulation (EU) 2024/1143 of the European Parliament and of the Councilnote, or any other professional organisations, wine producer organisations or associations of wine producer organisations established by Member States in their CAP Strategic Plans;
(j)actions undertaken by interbranch organisations recognised by Member States in the wine sector in accordance with Regulation (EU) No 1308/2013 aiming at improving market knowledge;
(k)promotion and communication carried out in third countries, consisting of one or more of the following actions and activities aimed at improving the competitiveness of the wine sector, and the opening, diversification or consolidation of the markets:
(i)public relations, promotion or advertisement actions, in particular highlighting the high standards of the Union products, especially in terms of quality, food safety or the environment;
(ii)participation in events, fairs or exhibitions of international importance;
(iii)information campaigns, in particular on the Union quality schemes concerning designations of origin, geographical indications and organic production;
(iv)studies of new or existing markets which are necessary for the expansion and consolidation of market outlets;
(v)studies to evaluate the results of the information and promotion operations;
(vi)preparation of technical files, including laboratory tests and assessments, concerning oenological practices, phytosanitary and hygiene rules, as well as other third-country requirements for import of products of the wine sector, to prevent restriction of, or to enable, access to third-country markets;
(l)temporary and degressive assistance to cover administrative costs of setting up mutual funds;
(m)investments in tangible and intangible assets aiming to enhance the sustainability of wine production by:
(i)improving the use and management of water;
(ii)converting to organic production;
(iii)introducing integrated production techniques;
(iv)purchasing equipment for precision or digitised production methods;
(v)contributing to soil conservation and enhancement of soil carbon sequestration;
(vi)creating or preserving habitats favourable for biodiversity or maintaining landscape, including the conservation of historical features; or
(vii)reducing waste production and improving waste management;
(n)monitoring, diagnostic, training, communication and research to prevent the spread of relevant pests referred to in Part B of Annex II and Part C of Annex IV to Commission Implementing Regulation (EU) 2019/2072note undertaken by producer organisations recognised under Articles 152 and 154 of Regulation (EU) No 1308/2013, interbranch organisations recognised by Member States under Articles 157 and 158 of that Regulation, or producer groups managing protected designations of origin and protected geographical indications in accordance with Articles 32 and 33 of Regulation (EU) 2024/1143; or
(o)permanent grubbing up of productive vineyards, meaning the complete elimination of vine stocks on a relevant area.
For the purposes of the first subparagraph, point (a), Member States may lay down in their CAP Strategic Plans specific agronomic, viticultural or any other kind of conditions which ensure that varietal conversion, relocation of the vineyard, replanting of the vineyard or improvement of the vineyard management techniques undertaken under this type of intervention does not generate an increase in yield in the vineyard to be replanted.The first subparagraph, point (k), shall apply only to wines with a protected designation of origin or a protected geographical indication or wines with an indication of the wine grape variety. Promotion and communication operations under the first subparagraph, point (k), shall have a limited duration of three years. Member States may decide to extend the duration of an operation twice for a maximum of three years for each extension. Each beneficiary may receive support for different operations carried out in the same market under the types of intervention referred to in the first subparagraph, point (k), for a maximum period of nine consecutive years.For the purposes of the first subparagraph, point (k), a Member State may consider the promotion and communication operations carried out in a third country to be those that cover the entire territory of the third country, an administrative part of that territory, or a type of market, as defined by that Member State, in the third country.Member States that choose in their CAP Strategic Plans the types of intervention referred to in the first subparagraph, point (k), shall ensure that small producers have access to funding under those types of intervention by applying relevant measures such as establishing simplified procedures or setting objective and non-discriminatory priority criteria on new beneficiaries, new markets, and new products.For the purposes of the first subparagraph, point (o), producers who have grubbed up productive vineyards under this Article shall not be entitled to apply for new planting authorisations under Article 64 of Regulation (EU) No 1308/2013 during the 10 marketing years following the one in which the grubbing up took place. Where such producers hold valid authorisations for new plantings, such authorisations shall be revoked by the Member State when the application for support of grubbing up is approved. Member States may exclude from the scope of this type of intervention areas where vineyards play an important environmental, landscape preservation or socio-economic role.
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