audiovisual commercial communicationmeans images with or without sound which are designed to promote, directly or indirectly, the goods, services or image of a natural or legal person pursuing an economic activity;
editorial decisionmeans a decision which is taken on a regular basis for the purpose of exercising editorial responsibility and linked to the day-to-day operation of the audiovisual media service;’;
groupmeans a parent undertaking, all its subsidiary undertakings and all other undertakings having economic and legal organisational links to them.
Media literacyrefers to skills, knowledge and understanding that allow citizens to use media effectively and safely.
parent undertakingmeans an undertaking which controls one or more subsidiary undertakings;
product placementmeans any form of audiovisual commercial communication consisting of the inclusion of, or reference to, a product, a service or the trade mark thereof so that it is featured within a programme or a user-generated video in return for payment or for similar consideration;’;
programmemeans a set of moving images with or without sound constituting an individual item, irrespective of its length, within a schedule or a catalogue established by a media service provider, including feature-length films, video clips, sports events, situation comedies, documentaries, children's programmes and original drama;’;
sponsorshipmeans any contribution made by public or private undertakings or natural persons not engaged in providing audiovisual media services or video-sharing platform services or in producing audiovisual works to the financing of audiovisual media services, video-sharing platform services, user-generated videos or programmes with a view to promoting their name, trade mark, image, activities or products;’;
subsidiary undertakingmeans an undertaking controlled by a parent undertaking, including any subsidiary undertaking of an ultimate parent undertaking;
user-generated videomeans a set of moving images with or without sound constituting an individual item, irrespective of its length, that is created by a user and uploaded to a video-sharing platform by that user or any other user;
video-sharing platform providermeans the natural or legal person who provides a video-sharing platform service;’;
video-sharing platform servicemeans a service as defined by Articles 56 and 57 of the Treaty on the Functioning of the European Union, where the principal purpose of the service or of a dissociable section thereof or an essential functionality of the service is devoted to providing programmes, user-generated videos, or both, to the general public, for which the video-sharing platform provider does not have editorial responsibility, in order to inform, entertain or educate, by means of electronic communications networks within the meaning of point (a) of Article 2 of Directive 2002/21/EC and the organisation of which is determined by the video-sharing platform provider, including by automatic means or algorithms in particular by displaying, tagging and sequencing.’;