155Thus, while entirely rational decision-making may be expected of economic operators experienced in the management of risks involved in the exercise of their usual activities (see, to that effect, judgments of 16 July 2009, Commission v Schneider Electric, C‑440/07 P, EU:C:2009:459, paragraphs 200 to 206, and of 13 December 2018, European Union v Gascogne Sack Deutschland and Gascogne, C‑138/17 P and C‑146/17 P, EU:C:2018:1013, paragraphs 23 to 31), such rational behaviour cannot be elevated to the rank of a criterion of general application, in particular when natural persons are concerned.
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