44With regard to those conditions, the General Court recalled, in paragraphs 278 to 280 of the judgment under appeal, by reference to paragraphs 134 to 136 of the judgment of 6 September 2017, Intel v Commission (C‑413/14 P, EU:C:2017:632), that not every exclusionary effect is necessarily detrimental to competition. The onus is, however, on the dominant undertaking not to allow its behaviour to impair competition on the merits on the internal market. That is why Article 102 TFEU prohibits a dominant undertaking from, among other things, adopting pricing practices that have an exclusionary effect on competitors considered to be as efficient as it is itself and strengthening its dominant position by using methods other than those that are part of competition on the merits. Accordingly, in that light, just as with all competition on price, not all competition on other parameters may therefore be regarded as being legitimate.
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