86To that end, it is appropriate to begin by examining the object of the conduct in question. If, at the end of such an examination, that conduct proves to have an anticompetitive object, it is not necessary to examine its effect on competition. Thus, it is only if that conduct is found not to have an anticompetitive object that it will be necessary, in a second stage, to examine its effect (see, to that effect, judgments of 30 June 1966, LTM, 56/65, EU:C:1966:38, page 249, and of 26 November 2015, Maxima Latvija, C‑345/14, EU:C:2015:784, paragraphs 16 and 17).
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