30That interpretation is also borne out by the objective of Directive 2011/83, which is to guarantee a high level of consumer protection as regards information, as is apparent from paragraph 21 of the present judgment. Indeed, it must be noted that the completion of an ordering process entailing a consumer’s obligation to pay is a fundamental step, in that it implies that the consumer has agreed to be bound not only by the distance contract but also by that obligation. Consequently, it would effectively undermine that objective if, when activating a button or similar function, the consumer were required to infer from the circumstances of that process that he or she was giving a binding undertaking to pay, although the words appearing on that button or similar function are not such as to enable the consumer to identify such consequences with absolute certainty.
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