39That said, the Court has held that, when interpreting the provisions of Directive 2011/83, it is necessary to ensure, as stated in recital 4 of that directive, the right balance between a high level of consumer protection and the competitiveness of enterprises, while respecting the enterprise’s freedom to conduct a business, as set out in Article 16 of the Charter of Fundamental Rights (see, to that effect, judgment of 10 July 2019, Amazon EU, C‑649/17, EU:C:2019:576, paragraph 44).
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