45In the third place, the Court held that the proprietor’s consent must, in addition, relate to each individual item of the products in respect of which exhaustion is claimed. Accordingly, the fact that the trade mark proprietor has already put on the market in the EEA identical or similar goods to those in respect of which exhaustion is invoked does not suffice (see, to that effect, judgment of 1 July 1999, Sebago and Maison Dubois, C‑173/98, EU:C:1999:347, paragraphs 21 and 22).
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