43By making it clear that the placing of goods on the market outside the EEA does not exhaust the proprietor’s right to oppose the importation of those goods without its consent, the EU legislature has allowed the proprietor of the trade mark to control the initial marketing in the EEA of goods bearing the mark (see, by analogy, judgment of 20 November 2001, Zino Davidoff and Levi Strauss, C‑414/99 to C‑416/99, EU:C:2001:617, paragraph 33 and the case-law cited).
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