3Article 9 of Regulation 2017/1001, entitled ‘Rights conferred by an EU trade mark’, under Section 2, entitled, ‘Effects of an EU trade mark’, of Chapter II thereof, provides, in paragraphs 1 to 3:1. The registration of an EU trade mark shall confer on the proprietor exclusive rights therein.2.Without prejudice to the rights of proprietors acquired before the filing date or the priority date of the EU trade mark, the proprietor of that EU trade mark shall be entitled to prevent all third parties not having his consent from using in the course of trade, in relation to goods or services, any sign where:(a) the sign is identical with the EU trade mark and is used in relation to goods or services which are identical with those for which the EU trade mark is registered;…3.The following, in particular, may be prohibited under paragraph 2:…(b) offering the goods, putting them on the market, or stocking them for those purposes under the sign, or offering or supplying services thereunder;…(e) using the sign on business papers and in advertising;(f) using the sign in comparative advertising in a manner that is contrary to Directive 2006/114/EC [of the European Parliament and of the Council of 12 December 2006 concerning misleading and comparative advertising (OJ 2006 L 376, p. 21)].’
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