40As regards the concept of priority, it means that the basis for the right concerned must have arisen at a time prior to the grant of the trade mark with which it is alleged to conflict. That requirement is an expression of the principle of the primacy of the prior exclusive right, which is one of the basic principles of trade-mark law and, more generally, of all industrial-property law (see, to that effect, judgment of 16 November 2004, Anheuser-Busch, C‑245/02, EU:C:2004:717, paragraph 98).
Source: EUR-Lex, © European Union, 1998-2026. Reuse authorised under Decision 2011/833/EU.