97In the case of a unit-linked contract, the insurance product involves an investment element (see, to that effect, judgment of 31 May 2018, Länsförsäkringar Sak Försäkringsaktiebolag and Others, C‑542/16, EU:C:2018:369, paragraph 57) which is indissociable from that product. That element is inherent in the consumer’s very choice to accede to the contract, inasmuch as the insurance product in question is, as was noted in paragraph 66 of the present judgment, presented to, and perceived by the consumer as a form of insurance-based investment different from other forms of investment.
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