Judgment_paragraph 25 · Ardagh Metal Beverage Holdings GmbH & Co. KG v European Union Intellectual Property Office (T-668/19)

25Although the public is used to perceiving word or figurative marks as signs which identify the commercial origin of goods or services, the same is not necessarily true when the sign consists solely of a sound element. The consumer of the goods or services in question must, by the perception alone of the mark, without its being combined with other elements such as, inter alia, word or figurative elements, or even another mark, be able to associate it with that commercial origin.

Ardagh Metal Beverage Holdings GmbH & Co. KG v European Union Intellectual Property Office (T-668/19)

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