Judgment_paragraph 38 · Hasbro, Inc. v European Union Intellectual Property Office (T-663/19)

38Accordingly, it is settled case-law that, in the context of the overall analysis undertaken pursuant to Article 52(1)(b) of Regulation No 207/2009, account may also be taken of the origin of the contested sign and its use since its creation, the commercial logic underlying the filing of the application for registration of that sign as an EU trade mark, and the chronology of events leading up to that filing (see judgment of 26 February 2015, COLOURBLIND, T‑257/11, not published, EU:T:2015:115, paragraph 68 and the case-law cited).

Hasbro, Inc. v European Union Intellectual Property Office (T-663/19)

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