43The fact that the EU legislature chose to use the word ‘characteristic’ highlights the fact that the signs referred to in Article 7(1)(c) of Regulation 2017/1001 are merely those which serve to designate a property, easily recognisable by the relevant class of persons, of the goods or the services in respect of which registration is sought. Consequently, a sign can be refused registration on the basis of that provision only if it is reasonable to believe that it will actually be recognised by the relevant class of persons as a description of one of those characteristics (see judgments of 10 March 2011, Agencja Wydawnicza Technopol v OHIM, C‑51/10 P, EU:C:2011:139, paragraph 50 and the case-law cited, and of 10 July 2014, BSH v OHIM, C‑126/13 P, not published, EU:C:2014:2065, paragraphs 21 and 22 and the case-law cited; judgments of 11 October 2018, M&T Emporia Ilektrikon-Ilektronikon Eidon v EUIPO (fluo.), T‑120/17, not published, EU:T:2018:672, paragraph 24; of 12 December 2018, Bischoff v EUIPO — Miroglio Fashion (CARACTÈRE), T‑743/17, not published, EU:T:2018:911, paragraph 25; and of 17 January 2019, SOLIDPOWER, T‑40/18, not published, EU:T:2019:18, paragraph 23).
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