Judgment_paragraph 62 · Crédit Mutuel Arkéa v European Union Intellectual Property Office (T-13/18)

62First, its argument that the term ‘crédit mutuel’ is perceived by the relevant public as a distinctive sign identifying the goods and services to which it refers as originating from CNCM or the Crédit Mutuel network falls within the scope of Article 7(3) of Regulation 2017/1001, not Article 7(1)(c) thereof, since its examination entails an assessment of the qualities that the contested mark may have acquired through use by the relevant public so that the latter identifies the goods and services in question as originating from CNCM or the Crédit Mutuel network. Such an argument cannot therefore be taken into account when assessing inherent descriptiveness.

Crédit Mutuel Arkéa v European Union Intellectual Property Office (T-13/18)

Connections

History · 1 version

Key facts