63In that regard, as regards the condition relating to the existence of a legitimate aim, an employer’s desire to display, in relations with both public- and private-sector customers, a policy of political, philosophical or religious neutrality may be regarded as legitimate. An employer’s wish to project an image of neutrality towards customers relates to the freedom to conduct a business that is recognised in Article 16 of the Charter and is, in principle, legitimate, in particular where the employer involves in its pursuit of that aim only those workers who are required to come into contact with the employer’s customers (see, to that effect, judgment of 14 March 2017, G4S Secure Solutions, C‑157/15, EU:C:2017:203, paragraphs 37 and 38).
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