37On the contrary, first, recital 51 and Article 36(g) of Directive 2009/72 confirm that the objective which it assigns to the regulatory authority, as the Advocate General observed in point 42 of his Opinion, is to help, in cooperation with other competent authorities, to ensure the effectiveness and implementation of measures to protect consumers, including the handling of complaints, and that Member States may entrust tasks relating to consumer rights to either the regulatory authority or other authorities.
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