35Secondly, as regards the objectives of Regulation No 1924/2006, it should be recalled that, under Article 1(1) of that Regulation, its purpose is to ensure the effective functioning of the internal market while providing a high level of consumer protection. Health protection is among the principal aims of the regulation. In order to attain that objective, it is necessary, in particular, to give the consumer the necessary information to make a choice in full knowledge of the facts (judgment of 14 July 2016, Verband Sozialer Wettbewerb, C‑19/15, EU:C:2016:563, paragraph 39 and the case-law cited). In that regard, it should also be recalled that recital 16 of Regulation 1924/2006 states that it is important that claims on foods be understood by the consumer and that all consumers should be protected against misleading claims, specifying that that regulation takes as a benchmark, inter alia, the average consumer, who is reasonably well informed and reasonably observant and circumspect, taking into account social, cultural and linguistic factors.
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