Kwizda Holding GmbH v European Union Intellectual Property Office (T-266/17)

Judgment of 20 Sept 2018

law://eu/cjeu/2017/t-266-17/para_51@2026-11-13

51In this regard, it should be recalled that whilst it has previously been held that the first part of a mark tended to have a greater visual impact than the final part (see, to that effect, judgments of 3 September 2010, Companhia Muller de Bebidas v OHIM — Missiato Industria e Comercio (61 A NOSSA ALEGRIA), T‑472/08, EU:T:2010:347, paragraph 62, and of 20 November 2017, Stada Arzneimittel v EUIPO — Urgo recherche innovation et développement (Immunostad), T‑403/16, not published, EU:T:2017:824, paragraph 31 and the case-law cited), so that the consumer, in general, pays greater attention to the first part of a mark than to the end (see judgment of 19 May 2011, PJ Hungary v OHIM — Pepekillo (PEPEQUILLO), T‑580/08, EU:T:2011:227, paragraph 77 and the case-law cited), such a consideration cannot be valid in all cases (see judgment of 16 May 2007, Trek Bicycle v OHIM — Audi (ALLTREK), T‑158/05, not published, EU:T:2007:143, paragraph 70 and the case-law cited).

Kwizda Holding GmbH v European Union Intellectual Property Office (T-266/17)

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