86In that respect, it should be noted that the laudatory connotation of the word elements of an EU trade mark does not preclude its ability to indicate to consumers the origin of the goods or services which it covers. Therefore, such a mark may be perceived by the relevant public simultaneously as a promotional formula and as an indication of the commercial origin of goods or services (see judgment of 4 July 2018, EUIPO v Deluxe Entertainment Services Group (deluxe), T‑222/14 RENV, not published, EU:T:2018:402, paragraphs 36 and 48 and the case-law cited).
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