65According to the applicant, the signs for which registration is sought are composed of two sentences, each consisting of a single word. The first sentence consists of an adverb, ‘simply’, and the second of a verb, ‘connected’. Such constructions are, in its view, clearly contrary to the rules of grammar. In accordance with the case-law, that perceptible difference to the language commonly used by the relevant public to designate the goods or services covered or their essential characteristics confers a distinctive character on the marks applied for, which is sufficient to enable them to be registered as trade marks (judgment of 20 September 2001, Procter & Gamble v OHIM, C‑383/99 P, EU:C:2001:461, and order of 30 April 2015, Castel Frères v OHIM, C‑622/13 P, not published, EU:C:2015:297).
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