48In that respect, it must be recalled that signs devoid of any distinctive character are deemed incapable of performing the essential function of a trade mark, namely that of identifying the origin of the goods or service designated by the mark, thus enabling the consumer who acquires the goods or service to repeat the experience if it proves to be positive, or to avoid it if it proves to be negative, on the occasion of a subsequent acquisition (judgments of 27 February 2002, REWE-Zentral v OHIM (LITE), T‑79/00, EU:T:2002:42, paragraph 26, and of 20 November 2002, Bosch v OHIM (Kit Pro and Kit Super Pro), T‑79/01 and T‑86/01, EU:T:2002:279, paragraph 19).
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