64Inertia selling is defined in that recital as the ‘unsolicited supply of goods or provision of services to consumers’. The Court has stated in that regard that ‘inertia selling’ within the meaning of Article 29 of Annex I of Directive 2005/29, to which Article 27 of Directive 2011/83 refers, includes conduct whereby the trader demands payment from a consumer for a product or service which has been provided to that consumer without the consumer soliciting it (judgment of 13 September 2018, Wind Tre and Vodafone Italia, C‑54/17 and C‑55/17, EU:C:2018:710, paragraph 43).
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