29The wording ‘in relation to goods or services’, which features in those provisions, relates, in principle, to goods or services of a third party who uses a sign identical with the mark. Should the case arise, it can also refer to goods or services of another person on whose behalf the third party is acting (judgment of 23 March 2010, Google France and Google, C‑236/08 to C‑238/08, EU:C:2010:159, paragraph 60 and the case-law cited).
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