20Therefore, a sign can be refused registration on the basis of Article 3(1)(c) of Regulation No 2008/95 only if it is reasonable to believe that it will actually be recognised by the relevant class of persons as a description of one of those characteristics (see, to this effect, the judgment of 10 July 2014 BSH v OHIM, C‑126/13 P, not published, EU:C:2014:2065, paragraph 22).
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