43In the light of the foregoing, in order to ascertain, in a given situation, whether a stand at a trade fair must be classified as ‘business premises’ within the meaning of Article 2(9) of the directive, regard must be had to the actual appearance of that stand in the eyes of the public and, more specifically, whether, in the eyes of the average consumer, it is presented as a place where the trader occupying it carries out his activities, including seasonal activities, on a usual basis, with the result that such a consumer may reasonably expect, by visiting it, to be solicited by a trader.
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