41The practices thus referred to must, in particular, be directly connected with the promotion, sale or supply of a product to consumers (see, to that effect, judgments of 17 October 2013, RLvS, C‑391/12, EU:C:2013:669, paragraph 37, and of 4 October 2018, Kamenova, C‑105/17, EU:C:2018:808, paragraph 42).
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